New York Times Case Study

The case study shows a practical project on the design process of User experience designer solving a problem.

Firstly the user research was conducted to fish out the root of the problem, possible factors to cause such changes included:

Coverage, Life changing events, Lack of usage, irrelevant content. An extensive research via interviews shows that youths generally get news through their phones rather than the aqueich newspapers, some of which are not interested or informed. After the research and interview. They designe team has come up with Seamless integratio- each user has unique schedule and habits. Simple- the background is same as what the users are already used to. Polite-the design will be helpful to user .

These insight that will help them design a app that will engage the younths more at most appropriate times.

Other design processes such as affitnity mapping, wireframe/ prototype follow, the reiteration follow. Ultimately the new design of the New York times app is created which serves the youths better because it fits in their schedule and lifestyle.